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Harding Lawrence : ウィキペディア英語版 | Harding Lawrence
Harding Luther Lawrence (July 15, 1920 – February 16, 2002) was the former Executive Vice President of Continental Airlines and then President and Chairman of Braniff International Airways, a Dallas, Texas-based carrier. Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the transportation industry but as one of the last legendary titans of aviation. While at Braniff, Lawrence turned the conservative airline into a progressive and flamboyant carrier known for high fashion flight attendant uniforms, exemplary inflight service, and brightly painted planes. Lawrence' revolutionary approach included approving the "End of the Plain Plane" campaign in 1965, which called for imaginative aircraft paint schemes, interiors, and never before seen passenger service comforts. Previous airlines were commonly patterned after less than appealing military operations. ==Early years== Harding Lawrence grew up in Gladewater, Texas. His father, Muncey Luther Lawrence (November 15, 1888 – March 12, 1954) was a school teacher and a Christian church minister in Perkins, Oklahoma and Gladewater. His mother, Helen Beatrice Langley Lawrence (December 6, 1897 – November 23, 1968) managed the Gladwater Hotel. Lawrence was very close to both of his parents and looked after them throughout their lives. Even with Lawrence's great success it was beyond his ability to get his mother to retire and move into a new luxurious home he had built for her in Dallas. She operated the hotel until her death in the late 1960s.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Harding Lawrence」の詳細全文を読む
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